Why Fat Matt?
Let's be real.
Fat Matt hasn't always wore a hat, nor been fat.
Founder and President Matt Smith started going by “Fat Matt” back in the day when he was in the modular home sales business. After failed attempts to get his clients to call in and ask for “Matt,” he coined the name “Fat Matt” instead. Clients immediately started calling and walking in asking for “Fat Matt.” Then when Matt would walk into the room, not fat, and introduce himself as “Fat Matt,” everyone would get a great laugh of their mental picture of Fat Matt and the proverbial ice was broken!